Leng Ho Keat, National Tsing Hua University, Taiwan  

 

Ho Keat graduated from the University of South Australia with a Doctor of Philosophy in Business and Management. His research interest is in sports marketing. He has won several awards for his research including the 2020 Emerald Literati Award for a paper on social media marketing of sports shoes. He serves as a reviewer and editorial board member for several academic journals including as an Associate Editor for the journal Managing Sport and Leisure. He is also an Accredited Teacher in Higher Education with the Staff and Educational Development Association in the United Kingdom. For more than 20 years, he has taught at various tertiary academic institutions including Nanyang Technological University in Singapore. He is currently an Assistant Professor at National Tsing Hua University in Taiwan.